Executive Summary
Product Executive with 20+ years of experience leading global product strategy, delivery, and innovation across fintech, healthtech, and industrial sectors. Proven record of scaling products internationally and delivering measurable business impact, including +$85M TPV uplift at PayPal, +$2M ARR at Datumsure,+30% productivity gains at Tenaris, and consistent revenue growth as Managing Partner at Tecmed. Pioneered AI/LLM integration into enterprise platforms, combining technical expertise in compliance (SOX) and enterprise systems with a data-driven product vision.
Professional Experience
Datumsure
Director of Product Management, Delivery & Customer Success
Oct 2023 – Present
Directed product delivery and customer success for enterprise clients in regulated industries, driving AI-powered innovation, revenue growth, and operational efficiency while strengthening governance and executive alignment.
Key Achievements:
- Orchestrated the creation of PowerMe for doTERRA and launched the Tapestry MVP, generating +$2M in revenue and +$50K ARR, validating product-market fit in regulated environments.
- Engineered an AI-driven claims detection app (COB) for Lyric/Strout, capturing +$150K in revenue and substantiating a billion-dollar healthcare use case.
- Devised and implemented customer onboarding processes and established Customer Success metrics (retention, ROI), streamlining implementation and driving 105% NRR.
- Aligned and coordinated vendor ecosystems while defining the Tapestry roadmap, accelerating time-to-market by 20%, achieving 85% on-time delivery, and scaling with limited headcount.
- Championed the Voice of the Customer, elevating enterprise relationships into a consultative model, unlocking +5% revenue via integrations, and institutionalizing governance with the first Delivery & CS metrics framework (70% KPIs reported, 80% board satisfaction).
Product Examples
PowerMe Platform Demo
Enterprise wellness platform for doTERRA with AI-powered analytics
AI Claims Detection MVP
Healthcare claims detection app processing billions in potential savings
PayPal
Senior Product Manager
Apr 2021 – Sep 2023
Owned and scaled Checkout Lite and Customer Latency programs within PayPal's core revenue stream, driving global platform unification, compliance, and customer experience improvements with measurable impact on TPV, conversion, and regulatory resilience.
Key Achievements:
- Unified checkout platforms, leading the migration of One-Time Payments and Billing Agreements across regions, achieving +$38M in TPV, +107K new users annually, 80% global coverage, and zero revenue regression.
- Improved customer experience and latency, reducing checkout flows from 32s to 9s and Identity flows by ~50%, generating +$45M recurring revenue, a 0.16% conversion uplift, and 5% churn reduction.
- Secured compliance and regulatory resilience, implementing KYC/Signup solutions that protected licenses in Japan and Canada, saving $1.3M in TPV, with 100% audit compliance across 4 regulated markets.
- Strengthened executive alignment, creating release plans and ROI-focused storytelling for 80+ leadership stakeholders, driving 60% approval of initiatives and accelerating decision-making.
Product Examples
Checkout Lite Platform
Unified global checkout experience reducing latency by 70%
KYC & Compliance Solutions
Global compliance and signup solutions across regulated markets
Tecmed
Director of Product Strategy
Mar 2017 – Apr 2021
Directed the transformation of a medtech business, driving portfolio renewal, new product development, and the launch of a digital health MVP, while ensuring regulatory compliance and forging international partnerships for growth.
Key Achievements:
- Re-certified 100% of products with ANMAT and the Ministry of Health (including GMP), guaranteeing business continuity in a highly regulated market and achieving 100% audit approvals.
- Delivered +15% annual revenue growth by revitalizing the portfolio, introducing innovative leasing-based financing, and securing exclusive distribution agreements with 4 global manufacturers (China, U.S., Italy, France).
- Expanded client trust and market presence by installing the first ANKE MRI in Latin America and consolidating a partner network that generated +5% revenue and 100% retention through SLA compliance.
- Developed and launched a medical emergencies app (MVP) with $12K self-investment, validated by key healthcare players (OSDE, Swiss Medical, Omint, Ministry of Health).
Product Examples
CT Scanner Final QA Process
Quality assurance process for CT Scanner installation and certification with ANMAT compliance
Tenaris
IT Manager
Jan 2013 – Feb 2017
Managed global IT initiatives in logistics and product operations, managing multi-million budgets, scaling distributed teams, and embedding agile practices that transformed delivery, compliance, and user impact.
Key Achievements:
- Architected and deployed the Yard Management System (YMS) (rebranded as Pipe Tracer app), a mobile product integrated with SAP that boosted productivity by +30% and reduced accidents by -50%, piloted in Thailand and later expanded to plants in Argentina, Mexico, and the U.S.
- Instituted Agile (Scrum) in a global program, transitioning delivery from waterfall to incremental, reducing time-to-market by 20–40%, and achieving 70% of releases on-scope and on-time.
- Scaled IT leadership from a single project team to multiple global squads (projects, core, support), coordinating 10+ implementations, 35K+ support hours, and 1000+ training hours, while achieving 100% key talent retention and 30% internal promotions.
- Enhanced governance and business alignment by standardizing SOX compliance (average issue resolution in 3 days) and prioritizing features by ROI, with 70–85% of initiatives ROI-positive and ~20% productivity gains in supply chain.
Product Examples
Yard Management System / Pipe Tracer
Mobile SAP-integrated solution deployed across 4 countries
Early Career Experience
IT Coordinator at Tenaris (2008–2012)
Delivered 12+ SAP global implementations and 4 technical upgrades, coordinated 35K+ hours of support and 1000+ hours of training, and partnered with C-level stakeholders to align solutions with business and compliance needs in regulated environments.
IT Business Analyst at Tenaris (2005–2008)
Completed 7 end-to-end SAP implementations with 100% adoption and SOX compliance, designed product/stock data models enabling tube-level traceability, and led an RFID proof of concept that advanced automation and reduced dispatch times.
Business Analyst at Accenture (2004–2005)
Unified 50+ supply chain processes, conducted GAP Fit analysis across SAP modules, and developed the first $500K IT budget for Tenaris logistics.
Professional Skills
Product Management & Strategy
Technology & Platforms
Tools & Data
Leadership & Governance
Education & Certifications
Education
Executive Education in Business Administration & Management
Tenaris University • 2005–2016
Bachelor of Science in Industrial Engineering
National Technological University • 1997–2004
Recent Certifications
Product Management Program
Stanford University
Becoming an AI-First Product Leader
Udemy
Customer Success Management Fundamentals
Udemy
Storytelling Fundamentals
Udemy
Scrum Foundation Professional Certificate
CertiProf
Languages
English
C2 (Proficient)
Spanish
Native
Insights
Product strategy, AI, and lessons from the field.
How We Drove $85M TPV Uplift at PayPal
A breakdown of the product decisions, tradeoffs, and execution that moved the needle on PayPal's core payments platform.
Building AI Products That Actually Stick
Most AI features get launched and forgotten. Here's the framework I use to ensure AI drives real, lasting user behavior change.
Why Most B2B Roadmaps Fail (And How to Fix Them)
Roadmaps fail not because of bad ideas, but because of how they're built. A practical guide to roadmaps that actually get executed.
Get in Touch
Have a product challenge that needs a senior hand? Let's talk.
I take on fractional PM, product strategy advisory, and AI product consulting engagements. Currently accepting 1-2 clients for Q2 2026.
"After 30 years in the IT/Program/Product space I can honestly say there may not be anyone better than Rafa. He is diligent, intelligent, has incredible interpersonal skills and is not afraid of dealing with tough issues. Rafa is an asset you will not find anywhere else."
Richard Hoffman
CEO & COO | Data Center, Enterprise Technology & Healthcare Innovation
Client · March 2025
"Rafa is an exceptional professional who brings a unique blend of technical expertise, strategic thinking, and exceptional leadership to the table. He has an uncanny ability to bridge the gap between technical teams and non-technical stakeholders, ensuring everyone is aligned and informed."
Sushma Bhagatwala
Sr. Product Manager, PayPal Checkout
Direct Manager · October 2023
Testimonial coming soon
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