Executive Summary
Product Executive with 20+ years of experience leading global product strategy, delivery, and innovation across fintech, healthtech, and industrial sectors. Proven record of scaling products internationally and delivering measurable business impact, including +$85M TPV uplift at PayPal, +$2M ARR at Datumsure,+30% productivity gains at Tenaris, and consistent revenue growth as Managing Partner at Tecmed. Pioneered AI/LLM integration into enterprise platforms, combining technical expertise in compliance (SOX) and enterprise systems with a data-driven product vision.
Professional Experience
Datumsure
Director of Product Management, Delivery & Customer Success
Oct 2023 – Present
Leads product strategy, delivery and customer success across enterprise data platforms and AI products in regulated industries, coordinating Product Managers and Engineering leaders across Software, Data and DevOps while remaining hands-on from discovery and product definition through implementation and customer deployment.
Key Achievements:
- Led the strategy and evolution of Tapestry, an enterprise data platform supporting ingestion, transformation, virtualization and secure access to complex healthcare data; translated customer and implementation needs into reusable platform capabilities and integrations across deployments including Lyric, Kaiser and doTERRA.
- Scaled the portfolio from 1 to 3 concurrent product lines (Tapestry Core, PowerMe and Strout) and established Product-Engineering-Customer Success operating practices that achieved ~85% on-time delivery and NRR ~105%, supporting +$2M in enterprise revenue.
- Expanded Tapestry through partner integrations and reusable platform capabilities, enabling +$50K ARR at doTERRA and successful rollout at Lyric; standardized onboarding and implementation practices that reduced effort ~60% and accelerated time-to-market ~20%.
- Led zero-to-one development of an agentic AI product for financial-crime investigations, orchestrating specialized AI agents, deterministic decision logic, external data providers and human-in-the-loop workflows to investigate Sanctions, PEP and Adverse Media alerts and produce evidence-backed recommendations.
- Defined investigation workflows spanning alert ingestion, identity resolution and enrichment, configurable match/risk scoring, automated triage, L1/L2 investigation, disposition, CMS writeback and immutable auditability, translating SME and customer feedback into production behavior and engineering requirements.
- Built the external-data enrichment strategy across identity, KYB/KYC, ownership, public records and adverse media; evaluated live APIs for coverage, accuracy, latency and economics and defined risk-based orchestration to retrieve additional evidence when agents encounter identity gaps.
- Operated as a hands-on, AI-native Product leader, using Claude and ChatGPT with GitHub and Jira to move from product decisions into specifications, tickets and PR/code-level changes; also led C-level customer advisory and pre-sales, including +$150K closed with Strout, while coaching Product Managers across the portfolio.
Product Examples
PowerMe Platform Demo
Enterprise wellness platform for doTERRA with AI-powered analytics
AI Claims Detection MVP
Healthcare claims detection app processing billions in potential savings
PayPal
Senior Product Manager
Apr 2021 – Sep 2023
Led global Checkout programs spanning platform unification, customer-perceived latency and compliance, partnering with 15+ engineers and influencing ~80-90 executive stakeholders through ROI reviews and release governance.
Key Achievements:
- Orchestrated multi-region Checkout unification across One-Time Payments and Billing Agreements, delivering +$38M TPV, +107K users/year, ~80% global coverage and zero revenue regression.
- Led latency product strategy and release execution, cutting Checkout flows from 32s to 9s and ~50% in Identity, unlocking +$45M annualized revenue, +0.16% conversion and -5% churn.
- Implemented KYC/Signup changes that protected licenses in Japan and Canada and preserved $1.3M TPV; strengthened executive alignment with board-ready plans and ROI storytelling.
Product Examples
Checkout Lite Platform
Unified global checkout experience reducing latency by 70%
KYC & Compliance Solutions
Global compliance and signup solutions across regulated markets
Tecmed
Director of Product Strategy
Mar 2017 – Apr 2021
Drove the turnaround from opportunistic delivery to a governed product and offer portfolio, aligning investment, GTM and pricing/packaging to improve revenue quality and expand enterprise accounts.
Key Achievements:
- Introduced ROI-based portfolio planning and GTM/pricing strategy, achieving +15% annual revenue growth, +140% client-base expansion and a sustainable 12-month cash runway.
- Led direct discovery with clinics and hospitals, refined the portfolio and secured the first ANKE MRI installation in Latin America; negotiated partnerships with four international manufacturers and rebuilt regional distribution.
- Standardized ANMAT/GMP regulatory and quality processes, achieving 100% product recertification and zero audit findings while maintaining 100% retention on supported accounts.
Product Examples
CT Scanner Final QA Process
Quality assurance process for CT Scanner installation and certification with ANMAT compliance
Tenaris
IT Manager
Jan 2013 – Feb 2017
Managed global IT products and programs in logistics and product operations, with multi-million-dollar budgets, distributed teams and Agile delivery across regulated industrial environments.
Key Achievements:
- Architected and deployed the Yard Management System / Pipe Tracer, a mobile product integrated with SAP that increased productivity +30% and reduced accidents -50%, expanding from Thailand to Argentina, Mexico and the U.S.
- Introduced Scrum in a global program, reducing time-to-market 20-40%; scaled delivery across multiple squads, 10+ implementations, 35K+ support hours and 1,000+ training hours with 100% key-talent retention.
- Standardized SOX controls and ROI-based prioritization, with 70-85% of initiatives ROI-positive and ~20% productivity gains in supply chain.
Product Examples
Yard Management System / Pipe Tracer
Mobile SAP-integrated solution deployed across 4 countries
Early Career Experience
Accenture & Tenaris (2004–2012)
Progressed from Business Analyst to IT Coordinator, delivering 12+ SAP global implementations and four technical upgrades, 35K+ support hours and 1,000+ training hours. Built product/stock data models enabling tube-level traceability, led an RFID proof of concept, and partnered with senior business stakeholders on process, compliance and investment decisions.
Professional Skills
Product Management & Strategy
Technology & Platforms
Tools & Data
Leadership & Governance
Education & Certifications
Education
Executive Education in Business Administration & Management
Tenaris University • 2005–2016
Bachelor of Science in Industrial Engineering
National Technological University • 1997–2004
Recent Certifications
Product Management Program
Stanford University
Becoming an AI-First Product Leader
Udemy
Customer Success Management Fundamentals
Udemy
Storytelling Fundamentals
Udemy
Scrum Foundation Professional Certificate
CertiProf
Languages
English
C2 (Proficient)
Spanish
Native
Insights
Product strategy, AI, and lessons from the field.
How We Drove $85M TPV Uplift at PayPal
A breakdown of the product decisions, tradeoffs, and execution that moved the needle on PayPal's core payments platform.
Building AI Products That Actually Stick
Most AI features get launched and forgotten. Here's the framework I use to ensure AI drives real, lasting user behavior change.
Why Most B2B Roadmaps Fail (And How to Fix Them)
Roadmaps fail not because of bad ideas, but because of how they're built. A practical guide to roadmaps that actually get executed.
Get in Touch
Have a product challenge that needs a senior hand? Let's talk.
I take on fractional PM, product strategy advisory, and AI product consulting engagements. Currently accepting 1-2 clients for Q2 2026.
"After 30 years in the IT/Program/Product space I can honestly say there may not be anyone better than Rafa. He is diligent, intelligent, has incredible interpersonal skills and is not afraid of dealing with tough issues. Rafa is an asset you will not find anywhere else."
Richard Hoffman
CEO & COO | Data Center, Enterprise Technology & Healthcare Innovation
Client · March 2025
"Rafa is an exceptional professional who brings a unique blend of technical expertise, strategic thinking, and exceptional leadership to the table. He has an uncanny ability to bridge the gap between technical teams and non-technical stakeholders, ensuring everyone is aligned and informed."
Sushma Bhagatwala
Sr. Product Manager, PayPal Checkout
Direct Manager · October 2023
Testimonial coming soon
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